Knowledge Management & E-Learning: An International Journal (KM&EL), Vol 9, No 1 (2017)

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Examining the antecedents of Facebook acceptance via structural equation modeling: A case of CEGEP students

Tenzin Doleck, Paul Bazelais, David John Lemay

Abstract


Although the last decade has witnessed social networking sites of varied flavors, Facebook’s user growth continues to balloon, and relatedly, Facebook remains popular among the college populace. While there has been a growing body of work on ascertaining antecedents of Facebook use among college students, Collège d'enseignement général et professionnel (CEGEP) students’ acceptance of Facebook remains underexplored. The purpose of this study was to analyze CEGEP students’ acceptance of Facebook using the technology acceptance model (TAM). Structural equation modeling was conducted on data from a survey of 214 CEGEP students. We find that Facebook use is motivated by the core TAM constructs as well as the added factors of peer influence, perceived enjoyment, perceived self-efficacy, relative advantage, risk, and trust.

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Knowledge Management & E-Learning: An International Journal (KM&EL)
ISSN 2073-7904

 

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Laboratory for Knowledge Management & E-Learning

Faculty of Education, The University of Hong Kong