Factors determining learners' acceptance of Facebook in a higher education classroom

Abstract

Online social networks have become popular tools for facilitating social connections and communication in the world society. The literature demonstrates clear benefits of social networks in encouraging informal learning, linking learners, and enhancing classroom experiences. The main goal of this paper is to find antecedents and consequences of the adoption of Facebook in the classroom of a university in Thailand. The findings revealed that students’ perceived usefulness and ease of use and instructor characteristics significantly drive students’ intention to adopt Facebook.

https://doi.org/10.34105/j.kmel.2014.06.021